All products bearing the EWG VERIFIED mark meet rigorous criteria, including compliance with strict ingredient standards, manufacturing transparency & robust labeling

Sugar free

Fluoride free

Water-soluble abrasives clean without damaging tooth enamel

Supports healthy teeth & gums

Our non-toxic formula means it is safe for the whole family

Natural peppermint oil freshens breath

Our toothpaste was the first to earn EWG’s trust, so it’s sure to earn yours. Brush clean to live clean.

Freshen up without the fluoride. Our Toothpaste is made with natural peppermint oil to support minty-fresh breath and healthy oral care.

First ever EWG VERIFIED mouth rinse in the world & part of the fully-verified Oral Care line

All products bearing the EWG VERIFIED mark meet rigorous criteria, including compliance with strict ingredient standards, manufacturing transparency & robust labeling

Freshens breath without alcohol

Natural peppermint oil eliminates bad breath

Leaves mouth invigorated & minty fresh

Supports healthy teeth and gums

Oxidizes & dissolves food film for effective cleaning

The world’s first EWG-approved mouthwash will help you rinse clean and live clean.